Video advertising has become a dominant force in marketing, with brands investing heavily in this medium to capture audience attention. This blog post explores current trends in video advertising, market growth projections from 2023 to 2028, ad spending per user, and recommendations for the best app to create video advertisements.

Current Trends in Video Advertising

Video advertising is an essential component of digital marketing strategies. Video ads have surged due to their effectiveness in engaging viewers and driving conversions. Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall. This means ad revenues are expected to reach $63B by the end of the year. This includes significant investments in both short-form videos and connected TV ads:

• Short-form Videos: Accounting for $33.4 billion in ad spending, short-form videos are popular because they can quickly capture viewers' attention and convey concise messages.

• Connected TV: With $19.3 billion allocated, connected TV ads leverage the growing trend of streaming services and smart TVs, offering a larger screen and a more immersive viewing experience.

Market Growth Projections (2023-2028)

According to Statista, the video advertising market will experience substantial growth over the next few years. The annual growth rates (CAGR) from 2023 to 2028 indicate strong upward trends:

• Short-form Video: Expected to grow at a CAGR of 13.22%, driven by the increasing consumption of bite-sized content on social media platforms and mobile devices.

• Connected TV: Projected to grow at a CAGR of 13.36%, reflecting the shift towards streaming services and the popularity of over-the-top (OTT) media.

These projections highlight the expanding role of video advertising in digital marketing, with both short-form and connected TV ads playing crucial roles.

Ad Spending Per User

The average ad spending per internet user in the video advertising market is projected to be $246.6 in 2023. This figure underscores the significant investment brands make to reach and engage consumers through video content. As video continues to dominate the digital advertising landscape, understanding the cost per user is vital for brands to budget effectively and maximize their return on investment.

What Is the Best App for Making Video Advertisement?

Choosing the right app for making video advertisements can greatly impact the quality and effectiveness of your marketing campaigns. Here are some top recommendations:

1. Augie: Tailored specifically for marketers and creators alike looking to produce compelling social media content and advertisements, Augie excels with its user-friendly interface and rich feature set. It also features an AI scriptwriter and AI voices that can create content based on simple prompts. Users can upload media, generate new media, or access a vast library of commercially licensed content from Getty. With Augie, users can create new content that's engaging and visually appealing, perfect for ad creatives and social media videos.

1. Adobe Premiere Rush: Ideal for both beginners and professionals, Adobe Premiere Rush offers an intuitive interface with powerful editing tools. It allows users to create high-quality video ads quickly and easily, with features such as motion graphics templates, color correction, and audio enhancement.

2. InVideo: InVideo is a versatile online video editor with many templates and customization options. It’s perfect for creating engaging video ads with minimal effort. The app includes features like text-to-video, automated voiceovers, and a vast library of stock footage and music.

3. Animoto: Animoto is known for its simplicity and ease of use. It allows users to create professional video ads by dragging and dropping elements. With its pre-built storyboards and music library, creating compelling video ads becomes a straightforward process.

4. Filmora: Filmora offers a user-friendly interface with advanced editing features. It’s suitable for creating both simple and complex video ads. The app includes various effects, transitions, and royalty-free music to enhance your advertisements.

5. Vimeo Create: Vimeo Create is an all-in-one video maker that offers customizable templates and a simple editing process. It’s designed to help businesses create eye-catching video ads quickly. The app also provides analytics to track the performance of your videos.

6. CapCut: a user-friendly video editing app that offers filters, effects, transitions, and multi-track editing for professional-quality videos. Keyframe animation, chroma key, and motion tracking add creative flexibility. With built-in music, sound effects, text overlays, and stickers, CapCut is often used for crafting content to post on TikTok and Instagram.

The video advertising landscape is rapidly evolving, with significant growth and investment projected in the coming years. Brands must leverage effective video creation tools to stay competitive and engage their audiences. Augie, Adobe Premiere Rush, InVideo, Animoto, Filmora, Vimeo Create, and CapCut are among the best apps for making video advertisements. Each offers unique features to help you create compelling and high-quality ads. Choosing the right app can enhance your video marketing efforts and achieve better campaign results.

Use Augie to simplify your video ad creation process and create content at scale.