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About Us

Meet the Aug X Labs Team

At Aug X Labs, we're redefining video production by harnessing the power of generative AI and user-centric design. Our flagship product, Augie, is a Smart Video Editor that empowers everyone to become visual storytellers. Whether you run marketing for a Fortune 500 company or are an aspiring entrepreneur, Augie Smart Video levels the playing field for video creation, elevating your content from mere words to captivating visual narratives.

Our Origin Story

Our Origin Story

When some folks were learning to bake bread, or new languages, or started podcasting (oops, guilty there too), I decided to try my hand at learning some basic video editing skills. I had access to all the best tools, and I even had a narration in hand for my video. After a few weeks of trying self-paced tutorials, I gave up in frustration. And I started wondering, “Why is it so hard to learn how to make good-looking videos?”

​Thinking again of the voiceover I had recorded, I turned to a friend, and asked “could we make a thing that could just listen to the words and automatically match to images and clips with the right metadata?” Scott was hooked, and when he built the first working prototype, not only did JT jump right in as a cofounder, our first few angel investors signed up as well. We put together a truly stellar team, and got the prototype into working shape.

Next, we started putting the product in peoples’ hands, to learn what they wanted, what they needed from video creation software. We learned one thing very quickly - automated video creation is an amazing vision, but not a short term product reality. Our testers wanted some control, the ability to customize what the AI was doing, to fine-tune it to meet their vision, their brand, their message. So we built that. We literally reinvented the video production workflow - only we removed 80% of the laborious tasks.

When some folks were learning to bake bread, or new languages, or started podcasting (oops, guilty there too), I decided to try my hand at learning some basic video editing skills. I had access to all the best tools, and I even had a narration in hand for my video. After a few weeks of trying self-paced tutorials, I gave up in frustration. And I started wondering, “Why is it so hard to learn how to make good-looking videos?”

​Thinking again of the voiceover I had recorded, I turned to a friend, and asked “could we make a thing that could just listen to the words and automatically match to images and clips with the right metadata?” Scott was hooked, and when he built the first working prototype, not only did JT jump right in as a cofounder, our first few angel investors signed up as well. We put together a truly stellar team, and got the prototype into working shape.

Next, we started putting the product in peoples’ hands, to learn what they wanted, what they needed from video creation software. We learned one thing very quickly - automated video creation is an amazing vision, but not a short term product reality. Our testers wanted some control, the ability to customize what the AI was doing, to fine-tune it to meet their vision, their brand, their message. So we built that. We literally reinvented the video production workflow - only we removed 80% of the laborious tasks.

May 2, 2023

May 2, 2023

May 2, 2023

Product Launch Date

Product Launch Date

12

12

12

Team Size

Team Size

Remote

Remote

Remote

Location

Location

Jan 5, 2022

Jan 5, 2022

Jan 5, 2022

Company Founded

Company Founded

Since our inception in 2022, Aug X Labs has focused on using generative AI technology to simplify video creation and editing.

Augie is a SaaS solution accessed via the web that's not only potent but delightfully user-friendly as well. It provides a flawless fusion of scriptwriting, professional-grade voice-over narration, editing features, and premium stock footage, effortlessly metamorphosing your creative vision into superior-quality videos.

With Augie, you can upgrade webcam recordings, bring narrations to life, or start with a simple prompt, like “a social video about Aug X Labs,” and within minutes, your video is ready to tweak and publish.

Our journey has been marked by notable milestones, including $4.1 million in seed funding led by Unlock Venture Partners in Q3 2023, joined by visionary investors including Dropbox Ventures, Hyde Park Venture Partners, and Flying Fish Ventures.

Additional investors in the company include Untappd.VC, Zenture VP, Magnesium Studio, Shae Hong (CEO, Made by Gather), Eric Ries (Author, The Lean Startup), and continued participation from pre-seed investors. The company also received funding from the Carnegie Mellon Swartz Center for Entrepreneurship’s VentureBridge program.

What is Augie Smart Video?

What is Augie Smart Video?

Imagine a world where your ideas come to life in vibrant videos with a few simple clicks. That's the magic of Augie Smart Video.

Imagine a world where your ideas come to life in vibrant videos with a few simple clicks. That's the magic of Augie Smart Video.

Our AI-driven platform doesn't just transform words into videos; it brings your stories to life. Think of Augie as an AI assistant that eliminates the barriers of incorporating video into storytelling of all kinds and provides rich resources to help master visual storytelling.

Our AI-driven platform doesn't just transform words into videos; it brings your stories to life. Think of Augie as an AI assistant that eliminates the barriers of incorporating video into storytelling of all kinds and provides rich resources to help master visual storytelling.

Users start with a prompt or upload text, narration, or clips, and Augie analyzes the content and creates a video to match the words. Augie also automatically supplements a user’s video with high-quality, commercially licensed stock video footage to create rich, premium content.

Users start with a prompt or upload text, narration, or clips, and Augie analyzes the content and creates a video to match the words. Augie also automatically supplements a user’s video with high-quality, commercially licensed stock video footage to create rich, premium content.

As simple as writing an email, Augie Smart Video is an AI-assisted video creator & editor that is re-inventing and democratizing access to video creation and editing. In a nutshell, Augie transforms words into videos.

As simple as writing an email, Augie Smart Video is an AI-assisted video creator & editor that is re-inventing and democratizing access to video creation and editing. In a nutshell, Augie transforms words into videos.

Augie can be accessed via any browser, and a dedicated mobile experience is coming soon.

Tailored for a wide array of uses from marketing to education and designed for intuitive use, Augie Smart Video is your go-to tool for creating impactful, professional-grade videos.

With Augie, it's not just about making videos; it's about making your message resonate with the world.

With Augie, it's not just about making videos; it's about making your message resonate with the world.

Meet the Team

Meet the Team

Jeremy Toeman

Founder & CEO

JT White

Co-Founder & CPO

Alex Gurzhi

Chief Software Architect

Niranjan Salimath

Sr.Software Engineer

Kay Provencher

Content Manager

Ingrid Husby

Designer

Andy Abramson

Head of Communications

Gabi Rubino

Outreach Manager

Advisors

Advisors

Avner Ronen

Ben Parr

Brian Muller

David Beck

Dom Dressler

Eric Ries

Jim Louderback

Kevin Conroy

Nathan Dintenfass

Rob Hoffer

Chris Morris

Alanna Gregory

Contact Us

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The AI Video Creation Platform for Startups

AugX Labs is sponsoring five Spring/Summer programs by providing premium Augie memberships for free.

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The AI Video Creation Platform for Startups

AugX Labs is sponsoring five Spring/Summer programs by providing premium Augie memberships for free.

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Fill out the form to request sponsorship.