When some folks were learning to bake bread, or new languages, or started podcasting (oops, guilty there too), I decided to try my hand at learning some basic video editing skills. I had access to all the best tools, and I even had a narration in hand for my video. After a few weeks of trying self-paced tutorials, I gave up in frustration. And I started wondering, “Why is it so hard to learn how to make good-looking videos?”

​Thinking again of the voiceover I had recorded, I turned to a friend, and asked “could we make a thing that could just listen to the words and automatically match to images and clips with the right metadata?” Scott was hooked, and when he built the first working prototype, not only did JT jump right in as a cofounder, our first few angel investors signed up as well. We put together a truly stellar team, and got the prototype into working shape.

Next, we started putting the product in peoples’ hands, to learn what they wanted, what they needed from video creation software.

We learned one thing very quickly - automated video creation is an amazing vision, but not a short term product reality. Our testers wanted some control, the ability to customize what the AI was doing, to fine-tune it to meet their vision, their brand, their message. So we built that. We literally reinvented the video production workflow - only we removed 80% of the laborious tasks.